GPPA recognized for achievements using online marketing tools to drive success
SCOTTSDALE, AZ— February 23, 2015 – The Greater Pinnacle Peak Association, the publisher of A Peek at the Peak Magazine and Newsletter, has been named a 2014 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer base, recognizes these select businesses and nonprofits for their significant achievements leveraging online marketing tools to engage their customer base and drive success for their organization. The Greater Pinnacle Peak Association is one such exemplary organization.
The Greater Pinnacle Peak Association, founded in 1977, is a nonprofit 501 c (3) charity dedicated to preserving character and protecting quality of life in the north Scottsdale Sonoran Desert. Friends of the Scenic Drive, the associations corps of volunteers, maintain and advocate for Scottsdale’s Scenic Drive.
Les Conklin, editor of GPPA’s publications, says, “We’re happy to be recognized by Constant Contact for achieving strong communication results and engaging with the community. Since we began using Constant Contact to publish our email newsletter and help manage our events seven years ago, the number of subscribers have steadily increased, along with the quality of the newsletter. Much has changed in the last seven years but Constant Contact has enabled us to keep pace with that change. Much will change in the years ahead and we look forward to working with Constant Contact to keep pace with the needs of our members and readers. ”
Constant Contact customers using the company’s online marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following:
- Level of engagement with email campaigns
- Open, bounce, and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“At Constant Contact, our goal is to help small businesses do more business and for these businesses, success with marketing is a huge piece of that puzzle,” said Chris Litster, senior vice president of sales and marketing, Constant Contact. “We’re thrilled to recognize the Greater Pinnacle Peak Association for their commendable achievements in 2014 with this All Star Award.”
About the Greater Pinnacle Peak Association – Friends of the Scenic Drive. Read About Us
About Constant Contact®, Inc. Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.
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